Areas of expertise

Business Development
Skilled in developing and expanding company’s sales   operations in middle east & Africa and increased annual sales revenue and profitability,We will streamline the process of introducing your products to the right distributors as well country’s decision-makers providing a quicker market presence. Our regional offices in MEA  hold relationships with medical devices distributors and major , Wholesalers , Independents, Commercial B2B Companies, Ecommerce, Premium Incentives, Loyalty Rewards Customers, and End Users. That apply to 22 Arabic speaking countries and Turkey.

  • Helping clients (Med Device Manfr. and Distributors) assess their current situation including the business challenges and opportunities they can address to improve upon the present
  • Helping clients to develop strategies for grow and development.
  • Helping clients address change management process while implementing recommendations.
  • A firm that helps clients make informed business expansion, investment and marketing decisions that improves the profitability, value and effectiveness of their organization. For
  • over 25 years, his firm has provided senior management advice to the Medical devices, technology.
  • Experienced in training and developing new sales associates in all area of sales and customers service, build teams to increase effectiveness.
  • Significantly contributes to development of sales strategy with high focus on dealer territories particularly
  • Participate and significantly support market development and product strategies.  Mature impact on planning and forecasting for specific regions.
  • Together with key regional stake holders build and execute plan for market development in region.  Develops metrics and measures dealers against agreed plan.  Evaluates opportunities for stronger coverage across region
  • Introduce our partners technologies with key applications in new markets.  Drive business expansion in collaboration with channel partners and key customers.
  • Explore collaborations, Clinical trials sites, and reference sites.  Visit key prospects with responsible sales account manager and/or Territory Manager

Sales & Marketing and Product Management
We offer 25 years of highly professional strategic selling sales management experience, encompasses of:

  • Sales account management
  • Sales force management
  • Product Sales Executives
  • Regional and territory sales management
  • Channel Management (sales partners, distributors and sales agents)
  • Global Account Management (channel to customers with international scope)

MARKETING:

  • Strongly contribute to sales education, transfer of knowledge and experience to both dealers and customers.  Contribute to the marketing strategy definition for the related product line, and drive the implementation of annual marketing programs.  Ensure customer satisfaction.
  • Drives marketing events e.g. seminars and workshops to promote and educate local community on products strengths and benefits as well as application strategies.  Ensure knowledge and experience transfer through the sales and support organization stimulating communication among the dealer representative and key customers.  Implement best practice throughout region.
  • Develop and drive implementation of annual marketing programs for related product line, such as seminars and workshops, assuring the proper allocation of available resources to drive business.
  • Continue review of marketing and sales actions with respect to planning and forecasting activities, revising throughout year to respond to market dynamics.

PRODUCT MANAGEMENT:

  • Defining sales and marketing tools.  
  • Provide support to sales and strategic marketing activities related to the product line, including sales presentations discussions and negotiations.
  • Communication of long term product direction.
  • Communication of product differentiation from competition.
  • Definition of product configuration (as appropriate to partner’s
    offerings; Software and Hardware.
  • Product customization requirements for future releases.
  • Definition of contractual acceptance criteria, delivery metrics.
    Support, customer service requirements (as appropriate to partner policy).
    Joint marketing efforts.
  • Define principles  portfolio and strategy for the relevant market
  • Change and solving the value chain problems of the customer.
Application Specialists As part of our Group we are contracting the best in the market “clinical application experts” those who are highly qualified in a variety of clinical specialties, hired to share , provide ,mentor, train and handover to the local clinicians. Our experts will guide them to successful integrations of the product exchanging experience during Equipment clinical workflow visits.  

Networking & CRM coverage
Our Group has detailed analytical data and studies of the Middle East and Africa countries healthcare outlook, funding, performance indicators including and not limited to:

  • Market by Technology Segment ( segments, products)
  • Market by Clinical Application (all major areas)
  • Market by Geography (global with regional segmentation)
  • Trends & Opportunities
  • Suppliers, Products & Technologies
  • Competitor Shares & Strategies
  • Market Size & Forecasts
  • Timing & Size of Market Recoveries
After Sales Technical & Service support Our Technical  customer service engineers are experienced, trained and equipped with  the Latest Technology and  tools  that   enable them to Remotely  diagnosis , trouble shooting ,detection  and prevention of most advanced medical devices Technical issues .
  • Response Promote response by phone calls or visits are backed by strong filed service Specialist that answer  all the region customers  for 24 /7  through our middle east regional office in Saudi Arabia.
  • Education, Training we committed to productivity and quality  by training our filed service specialist at our  Principals   facilities  and ensure they are certified to an  “ Expert Level “
  • Our Customers whether they are distributor or End User ,We provide full training on site for their  service ,technical  dept . Qualify them to be as first line supporter as well advanced Shared level. A level of knowledge that create confidence in serving and trouble shooting advanced medical devices technology.

Turn Key & Projects Management

Our customers expect a future-proof turnkey solution that simply works. This is where the systematic approach of our Turnkey Solutions comes in. It is committed to unique partnership: Together, we take the main steps to success – while our customer doesn’t have to care about the details at any stage of the project which includes:

  • infrastructure planning,
  • workflow design,
  • construction services or the management of restructuring healthcare facilities.
  • consultancy and planning services
  • bid preparation and project management.
Market research key to differentiated insights Our consultants use their connections and expertise to gain information from customers, peers of our clients and industry experts through remote and in-person interactions. We use secondary sources and our proprietary databases to form hypotheses and generate a base of knowledge, but often obtain hard-to-find, and more nuanced information through direct discussions

Products & Clinical Research Development

We developed and maintained an exemplary network of business associates in MEA region working collaboratively with Research ,Academic  and Best practice centers utilizing their expertise and centers for: 

  • Group presentation and workshops to present the best possible usage, outcomes and performance of the products to the other Healthcare center, hospitals.
  • Using their excellence Ideal setting sites as best practice referral clinical site
  • Products and technology enhancement and performance ideas.
  • Partnership for Clinical trials and scientific and clinical publications. and abstracts.